Page 45 - Seniors Today - February Issue

Film stars those days were placed on a in their TV and Cinema films. The star was
pedestal. The world had already been through always shown in her own private moments
one war and was headed for another. The always enjoying a luxurious bath with Lux.
movies provided an escape for ordinary men The Lux films typically ended with the star
and women. The theatre was their refuge to outdoors perhaps attending a gala premier
forget the troubles of the war or the Great with light bulbs flashing and being engulfed
Depression. For those two or three hours in a by scores of photographers, journalists or
movie theatre, it was a world of make believe. other people. Other films showed the star on
the sets of a film and the hard work she had to
Hard work go through in that glamorous world.
People yearned to know the secret life of stars. Glamour itself of course has gone through
In many ways they still do. They want a peak change through the decades. In the early years
into the life of stars because they think that glamour was inaccessible, it was only meant
their world is exciting compared to their own for the stars. But with time glamour could be
dreary lives. Lux capitalised on this thought acquired to anyone who could afford it.

I don’t mind being burdened with being glamorous and sexual. Beauty and femininity are
ageless and can’t be contrived, and glamour, although the manufacturers won’t like this,
cannot be manufactured. Not real glamour; it’s based on femininity.” - Marilyn Monroe

SENIORS TODAY | ISSUE #20 | FEBRUARY 2021 45