Page 46 - Seniors Today - February Issue
P. 46
There was a time when women wore longer on a pedestal. She was accessible, she
lipstick and make-up only on special was just another person, the girl next door,
occasions or for that special evening out. But like you or me.
soon enough glamour became everyday. It Once upon a time Lux made the claim ‘9 out
became almost an essential of all femininity. of 20 stars use Lux’, a claim that perhaps is
In India, for example when Lakme was no longer true. But practically hundreds of
launched, it was taboo amongst middle class stars have endorsed Lux all over the world
Indian women to wear lipstick because, earning it the title of the Soap of the Film
believe it or not, lipstick was associated with stars’ something that no other soap can ever
the flesh trade. Lakme was launched in 1952 take away from it.
as a subsidiary of Tata Oil Mills. You can In retrospect, Helen Landsdowne Resor had
well imagine our association with beauty written an immortal line for a near immortal
and makeup almost 70 years ago. brand. A hundred years is a lifetime that
many of the current brands in the world may
Portraying accessibility never see. In many ways Lux is ageless. As
As glamour changed, so did Lux. Lux Coco Chanel once famously said, “You can
portrayed the accessibility of today’s stars be gorgeous at thirty, charming at forty, and
and everyday glamour. The star was no irresistible for the rest of your life.”
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