Page 16 - Seniorstoday December 2023 Issue
P. 16

Nostalgia+




























        Revisiting the Fun World of Archie Comics






         Whether Boomer or Gen X, if you grew up English-speaking and middle
         class in India, you turned to Archie comics, writes Ranjona Banerji

         Technically, I belong to the generation            British context. No village mukhia, no
         which Americans call “boomers”. That               tree under which elders gathered, no
         is born between 1946 and 1964. In the              cows, no lissome lasses collecting water,
         American sense, this was the post-war              no colourful clothes being washed, no
         generation which grew up in an economic            caste discrimination, no evil zamindar
         “boom”. The generation immediately after           and all those other cliches. No twee little
         is Gen X, which did not grow up in such a          shops selling tea and scones, no cricket on
         boomy time and therefore are supposedly            the village green with the vicar, no rose-
         hardier. It is another matter that their           covered cottages, no manor house and no
         children are known as millennials, who are         blacksmith.
         portrayed as very needy.                            Or rather, all those things re-imagined.
          But whether Boomer or Gen X, if you               Not that we realized it in the beginning.
         grew up English-speaking and middle                Rather, the welcome strangeness of it all
         class in India, once you had rushed                beguiled us. The 1970s in India was a
         through Enid Blyton and her picnics and            time of socialistic thinking and policies.
         mysteries served with lashings of colonial         Materialism was scorned. Not that there
         superiority, a soupcon of racism and a hint        was lots of material stuff available. And
         of post-war rationing, where did you turn?         yet, here it was. Pop Tate’s, burgers,
         It was to Archie comics of course, to the          cheerleaders, love affairs, clothes, “high
         golden period of Americana.                        school”, friendship, rivalries. All the joys
          The town of Riverdale was unlike any              of a young life, but without the freedom to
         other, whether in the Indian or the colonial       experience it yourself.


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