Senior citizens make up an increasing percentage of the population. One in every 10 Indians is a senior citizen, and this percentage is increasing, bringing its own challenges. Seniors can often feel lonely or confused because of health problems, or being separated from family.
Seniors Today will be a leading provider of trustworthy health information, empowering readers with practical strategies to improve their physical, mental and emotional well-being. Our content is written in friendly, jargon-free language that provides real-life contexts around complex information, helping readers take important decisions about their health and also making new friends.
We hope to find a new way of thinking about seniors. We know people can be creative and vital, no matter what their age. Comprising first-class editorial, beautiful photography and award-winning design, our pages are filled with distinctive content that is intelligent, timely and pertinent.
Each edition of Seniors Today will contain feature-length articles and columns on topics such as travel, entertainment, shopping, dining, health and wellness, and much more. We will continue to expand, providing our readers with information that matters to them. In the coming months, we will have a lot more content, and information you could use.
Here’s a short ‘Mission Statement’ that will help you understand what we are trying to achieve.
Seniors Today will attempt:
• To be Collective Purpose, Collective Voice and Collective Power of the 60+ population to change the market based on their needs.
• To foster independence, reinforce their community involvement and ensure their dignity.
• To enable the elderly to live a quality life of their own choice, to enhance living quality in the community through the use of technology, people-oriented services and innovative methods.
• To value the rights, needs and living quality of the elderly and to enrich their lives.
• To empower them to lead meaningful and connected lives promoting independence, creating a sense of belonging along with a sense of purpose in life.
• To rid the minds of senior citizens of the fear that age means decline and retirement means redundancy, loneliness, isolation, loss of prestige and so on.
• To achieve fundamental changes in the lives of seniors by empowering them to live full lives as actively engaged citizens and to secure their rights to comprehensive high-quality services according to their changing needs.
• To address the growing problem of social isolation among the elderly.
• To address the issue of financial and social security in the silver and golden years. Senior citizens do not receive any pension from the government, although an accepted principle is that a person who pays taxes should on retirement get a certain portion back as pension. Senior citizens in India do not get social security and are dependent on their children in their final years, and that is a very unfortunate situation. Our organisation is dedicated to maintaining the independence and dignity of seniors.
• Providing a range of programmes and services to meet their recreational and social needs.
• Striving to be a diverse and inclusive organisation reflecting the many phases and walks of life that make up our country.
• Together we will genuinely strive to demonstrate the principles of diversity and inclusion that enrich our communities.
Updated July 15, 2019
