Page 61 - seniors today november 2020
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of-mind subject in the country. The Amul
girl celebrated the happy moments in our
life and made fun of the sadder moments,
thereby lightening the burden of daily life.
Logos can give a company a name and
recognition but mascots give companies a
personality. A mascot also gives immediate
recognition to a brand and can build trust
On Jaitley’s Annual Budget 2014
with consumers. The Amul girl could talk,
jump, dance, laugh, shed a tear, and give
advice when needed, bringing her to life just
like a very real person.
Surely the Amul girl, with her blue hair,
pony tail and polka-dotted frock, rates
amongst the best mascots in the world of
advertising. She is also testimony to the fact
that wit, satire and humour works well in
On wearing motorcycle helmets advertising. The Amul girl turned fifty-four
The magic of the Amul advertising was that this year but is still the most lovable little
it had something to say about every top- girl that you could ever meet.
SENIORS TODAY | ISSUE #17 | NOVEMBER 2020 61
