Page 18 - Seniorstoday July 2022 Issue
P. 18

Matunga called Sundar Vihar, and the wait           The Brits, the Germans and the Swiss
         was almost 25-30 mins. But the food was good       pride themselves on their sense of order and
         and worth the wait.  Some bloggers ought to        fairness, and suffer through queues with
         write a column on food queues that are worth       proud stoicism. But this is not the same
         the wait. Today, with Swiggy and Zomato,           for Spanish or Italians, who don’t find the
         why do people queue? Or maybe simply make          prospect of waiting quietly for one’s turn
         a booking with the timing at which you are         vaguely redeeming. They tend to look for
         supposed to be there. Some restaurants will        excuses to cut the line, if that fails, they scream
         not accept a booking. They expect you to reach     and shout. The common Italian way is to push
         the place and wait in queue. I refuse to go        to the front saying that they have a question
         there. We Indians have developed our own           for the man at the counter and then quickly
         queue culture. We make friends with the guys       conduct their business a lot like us Indians.
         around us and for sure there is a chap who is      In some places, it has gotten so bad that you
         standing in for 12 family members.                 now have a ticket number system in place of a
          Sometimes restaurants make it a marketing         physical queue.
         technique to have people waiting outside just       We have always had a history of a queuing
         to show how popular the place is, posting          culture however, Covid-19 has further
         pictures of people patiently waiting in line       changed the rules (not in a proactive way),
         on social media just makes the restaurant          through a combination of business closures,
         very desirable. The key thing with queues          staff shortages and overall changes to the
         is to follow whatever rules have been set          processes of booking almost anything.
         by the venue. Do you want to line up?  Are         Unfortunately for some of us who don’t have
         you supposed to put down your name and             the time, energy or patience for standing
         number? Do you want to leave your number?          in lines, these rules are probably here to
         Some restaurants have a manager who write          stay. Ironically, not only are people willing
         your name and number down and fit you in           to queue up but businesses feel that they
         whenever an appropriate table is available.        generate greater awareness with the buzz.
         Eventually all of us may want to eat the           Some businesses deliberately structure
         delicious matter-paneer or butter chicken that     their logistics in a way to encourage queues
         place has to offer but only some of us have the    because of the positive impacts of being seen
         ability to sacrifice time and the patience to eat   as ‘desirable’ and ‘aspiring’ (Louis Vuitton,
         at the venue.                                      Hermes, Dior, and Rolex, to name a few).
          The British have perfected a queue culture.        And finally, the ultimate queuing
         On a clear Sunday morning, outside a well-         expectation — if you were to get invited
         known eatery in London, I counted 25 people        to a Parsi wedding or Navroz dinner, the
         and the queue stretched from the footpath to       experience is hilarious. At the appointed time
         around the corner. I have seen rich Indians        the elder of the family requests everyone to
         patiently wait outside Dior, Hermes and Louis      join in the dinner celebrations, “Jamwa Chalo
         Vuitton. These are the guys who are used to        Jii” — and on cue, as if the final school bell has
         being waited upon by an army of servants and       just rung, people make a beeline to the tables
         a slight glitch or a flight delay can have them    to find a seat; and halfway through the meal,
         grumbling and groaning in frustration and          you have someone standing behind your chair
         calling for the manager.                           — waiting for you to vacate it!


    18
   13   14   15   16   17   18   19   20   21   22   23