Page 18 - Seniorstoday July 2022 Issue
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Matunga called Sundar Vihar, and the wait The Brits, the Germans and the Swiss
was almost 25-30 mins. But the food was good pride themselves on their sense of order and
and worth the wait. Some bloggers ought to fairness, and suffer through queues with
write a column on food queues that are worth proud stoicism. But this is not the same
the wait. Today, with Swiggy and Zomato, for Spanish or Italians, who don’t find the
why do people queue? Or maybe simply make prospect of waiting quietly for one’s turn
a booking with the timing at which you are vaguely redeeming. They tend to look for
supposed to be there. Some restaurants will excuses to cut the line, if that fails, they scream
not accept a booking. They expect you to reach and shout. The common Italian way is to push
the place and wait in queue. I refuse to go to the front saying that they have a question
there. We Indians have developed our own for the man at the counter and then quickly
queue culture. We make friends with the guys conduct their business a lot like us Indians.
around us and for sure there is a chap who is In some places, it has gotten so bad that you
standing in for 12 family members. now have a ticket number system in place of a
Sometimes restaurants make it a marketing physical queue.
technique to have people waiting outside just We have always had a history of a queuing
to show how popular the place is, posting culture however, Covid-19 has further
pictures of people patiently waiting in line changed the rules (not in a proactive way),
on social media just makes the restaurant through a combination of business closures,
very desirable. The key thing with queues staff shortages and overall changes to the
is to follow whatever rules have been set processes of booking almost anything.
by the venue. Do you want to line up? Are Unfortunately for some of us who don’t have
you supposed to put down your name and the time, energy or patience for standing
number? Do you want to leave your number? in lines, these rules are probably here to
Some restaurants have a manager who write stay. Ironically, not only are people willing
your name and number down and fit you in to queue up but businesses feel that they
whenever an appropriate table is available. generate greater awareness with the buzz.
Eventually all of us may want to eat the Some businesses deliberately structure
delicious matter-paneer or butter chicken that their logistics in a way to encourage queues
place has to offer but only some of us have the because of the positive impacts of being seen
ability to sacrifice time and the patience to eat as ‘desirable’ and ‘aspiring’ (Louis Vuitton,
at the venue. Hermes, Dior, and Rolex, to name a few).
The British have perfected a queue culture. And finally, the ultimate queuing
On a clear Sunday morning, outside a well- expectation — if you were to get invited
known eatery in London, I counted 25 people to a Parsi wedding or Navroz dinner, the
and the queue stretched from the footpath to experience is hilarious. At the appointed time
around the corner. I have seen rich Indians the elder of the family requests everyone to
patiently wait outside Dior, Hermes and Louis join in the dinner celebrations, “Jamwa Chalo
Vuitton. These are the guys who are used to Jii” — and on cue, as if the final school bell has
being waited upon by an army of servants and just rung, people make a beeline to the tables
a slight glitch or a flight delay can have them to find a seat; and halfway through the meal,
grumbling and groaning in frustration and you have someone standing behind your chair
calling for the manager. — waiting for you to vacate it!
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