Page 45 - Seniors Today - Oct 2019

soup made of horse gram, a Konkani specialty.
Favourite morning drink: Bloody Mary. (Don’t
forget the celery stick.) Or Pimms. ‘ I am one
of the two people in the country that imports
crates of Pimms’.
If he was made to wait for more than 10

a client from a reputed MNC flung my layouts minutes in the clients reception he would
to the floor because he didn’t like the creative. gather everyone and say ‘Boys lets leave. We are
When I returned to the agency to tell Sylvie my not waiting for any client’. Man with a spine.
tale of woe, he turned red like a tomato. Next he Courageous. Brave. Made the ad men of today
was on the phone to the Chairman of this big feel like puny spineless little weaklings.
multi-national to tell him he was resigning the
account. People with courage. People with a Confidence Unmatched
spine. Not the namby pamby advertising leaders Mohammed Khan. Threw my Vadilal layouts
of today. out of the window from the 3rd floor of our
Shivsagar Estate office at Worli, because the

Pimms and the Politician client had no budget and I had asked Elsie to
Bal Mundkur. Founder of FCB Ulka. Namesake. make the layouts in Black & White. Who the
Our forefathers came from the same little f…does ice-cream layouts in B & W? The truth
hamlet 40 kms north of Mangalore. Fierce. slowly dawned. Before the client walked into
Friendly. Adventurer. Gutsy like hell. Bad office, a few thousand people in Worli had
mouthed when required. Could punch a sock if trampled on my layouts. C’mon Prabs. Courage.
someone challenged him. Ruffian. One of the 6 Tell the client to forgive you. Ask and you shall
cadets from India to be recruited into the Royal receive. Forgiven. Best friends forever.
Navy. Saw action in Scotland in the World War
in 1942. Art collector. Chess antique collector.
Art restorer. Man of the world. World traveller.
A romantic. Was capable of flying from Paris
to Zurich just for a date. When he spoke of
having a drink with Zulfy he was speaking
about Zulfikar Ali Bhutto. Revelation! Was
equally comfortable with politicians and kings.
Gambler. My bonuses used to come from the
Rs 100 I won for every chess game I beat him
at. His reason for losing. That I would first
weaken him with some Saraswat food before I
invited him to a chess game. Favourite dish : A

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