Page 6 - Seniorstoday February 2024 Issue

Cover Story

Love, Sex & Valentine

Vickram Sethi highlights the underpinning differences in the way
generations view love

There was something romantic about available, so a perfume/ aftershave was a
celebrating Valentine’s Day in the very special gift.
Seventies. Love was an emotion that
was not commercially exploited as it is
today. One wrote little poems, love notes,
letters, cards, sent flowers, chocolates and
perfumes. The time and effort put into
creating these gifts made them meaningful.
Creating cards was an experience and some
of the emotions that went into the process
of creativity were straight from the heart.
It was a way to showcase creativity and
thoughtfulness. The newspaper was full Valentine’s Day was an evening movie
of advertisements of restaurants offering (corner seats), followed by a beautiful
Valentine’s Day music and candlelight candlelight dinner and the drive back
dinners. Newspapers also carried a page home made it all very romantic and
were people wrote messages to each other. special. The simplicity of the 1970s gave
Most couples used their pet names but all way to a more modern and commercial
the same it made interesting reading. In approach to Valentine’s Day. Technology
the seventies, in India, perfumes were not has had an impact on Valentine’s Day

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