Page 7 - Seniorstoday February 2024 Issue

celebrations. Social media, Facebook, Way We Were’ released much earlier but
Instagram and other online platforms have
made Valentine’s Day a public display of
affection. Couples now send messages to
each other for the whole world to know
and read. The romance of the Seventies has
evaporated, slowly but surely. Love letters
were the ultimate expression of affection
during this era. Couples would pour their
hearts onto paper, carefully choosing their
words to convey their deepest emotions.
Love letters were often treasured and
kept as cherished mementos, serving as a
timeless reminder of love.
In today’s fast-paced world, technology has
become an integral part of our lives, and
Valentine’s Day is no exception. Virtual
gift cards have gained popularity, allowing
couples to choose a gift that suits their
partner’s preferences without the hassle of
physical shopping. These digital gift cards
can be personalised and instantly delivered,
making it a convenient and thoughtful
option. While, this is very convenient, it is
also very impersonal. Today, hotels offer
all kinds of esoteric experiences, couple
massages, and special dinners, venues,
music… all to enhance a sensual experience.
The seventies were known for their iconic
romantic movies and music, which played
a significant role in shaping the cultural
landscape of the time. Films like ‘Love
Story’, Saturday Night Fever’ and ‘The
SENIORS TODAY | ISSUE #56 | FEBRUARY 2024
popular through the decades was ‘Summer
Holiday’ that captured the essence of
love and romance during this era, often
portraying epic love stories that resonated
with audiences.
Could there be a better time than now
to be young, so many opportunities, so
many options, it is as if every significant
arena in one’s life has been fundamentally
redefined, whether it is sex, work,
friendship, family, personal relationships,
entertainment, shopping, education and
knowledge have undergone a fundamental
transformation. Now everything is up in
the air, gender is fluid, and sexuality is
the Genie that has been set free. A new
social order is in place and sex is as easily
available as ordering groceries. All it takes
is a smart phone and voilà you have so
many options.
The evolution of love and sex from the
seventies to the present day reflects a
seismic shift marked by technological
advances and changing social norms.
Dating apps have redefined the landscape
of intimacy, broadening the spectrum
of acceptable experiences. The essence
of relationships has had a profound
transformation yet amidst this liberation
questions about the future of marriage
linger, will commitment find new forms or
will the paradox of endless choices lead to a
yearning for deeper connections.
A Valentine’s date was a special evening.
One made all the efforts and planning
for the evening. Today, online dating has
also become a significant factor in modern
life. With the rise of dating apps and
websites, couples are now meeting and
forming connections online. Technology
has brought about a radicle change in
the dating game, now there are dating
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