
Sports Stars, The New Cultural Icons
Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur Time was when you said ‘celebrity’, people took it to mean a film star. …
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Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur Time was when you said ‘celebrity’, people took it to mean a film star. …
Read More