Life Times
Changes in media habits have also forced advertisers to change their strategies, writes Prabhakar Mundkur The Covid-19 pandemic has changed most things around the world. It has dramatically changed the …
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Brands are increasingly under pressure to be seen as just and egalitarian, writes Prabhakar Mundkur The death of George Floyd did not have only cultural repercussions on the way we …
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As we try to lumber back to the normal lives we lived in 2019, the brands that use happiness as a cue might be the most successful, writes Prabhakar Mundkur …
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A little bird says Tatas may come full circle and acquire Air-India. Will the regal mascot strut again as he once did, asks Prabhakar Mundkur JRD Tata founded Tata Airlines …
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An Indian brand whose mascot was a very Western cowboy, Dipy’s captured young imaginations. Prabhakar Mundkur looks back It’s November 1977 and I meet Dipy the Kid. Life was getting …
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Prabhakar Mundkur tackles a perennial – and sticky – dilemma History repeats itself. Cleopatra may not have been the only wife to yield power behind the King’s throne. It seems …
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Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur Time was when you said ‘celebrity’, people took it to mean a film star. …
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One of the most potent emotions people can feel, love, is a favorite ploy with advertisers the world over – by Prabhakar Mundkur “Love for Sale, appetizing young love for …
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Patriotic branding can make brands seem selfless instead of chasing profit margins, observes Prabhakar Mundkur When I was growing up we didn’t paint our faces with the tri-color while watching …
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Prabhakar Mundkur looks back at stars who promoted products, and the varying reactions over the years When Lux was launched way back in 1924 in the US, perhaps it was …
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In an era when numbers matter more than figures of speech, Prabhakar Mundkur doffs his hat to some of the people who made our Advertising Memorable ‘Advertising is the most …
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