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March 6, 2021
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Advertising

The Soap of the Stars Cover Image
Advertising / Nostalgia / Once Upon A Time / Trending

The Soap of the Stars

February 13, 2021 - by Prabhakar Mundkur - Leave a Comment

Remarkable in a fast-changing world, Lux has maintained its USP for nearly 100 years, writes Prabhakar Mundkur When Helen Landsdowne Resor, the wife of Stanley Resor who ran the erstwhile …

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Will the Maharajah survive 2021?
Advertising / Once Upon A Time / Trending

Will the Maharajah survive 2021?

January 14, 2021January 15, 2021 - by Prabhakar Mundkur - Leave a Comment

Returning to the Tatas, how will Air-India treat its mascot, wonders Prabhakar Mundkur With the Tatas poised to gain control over Air-India after 68 years, speculation is rife on how …

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’Tis The Season - Seniors Today
Advertising / Trending

Holiday & X’mas Advertising

December 14, 2020December 15, 2020 - by Prabhakar Mundkur - Leave a Comment

Holiday and Christmas advertising is often a chance for humour as well as social messages, writes Prabhakar Mundkur There is a certain air about holiday advertising that pervades most celebrations; …

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Amul-Girl-Seniors Today
Advertising / Nostalgia / Trending

Utterly Butterly Iconic. The Magic of Amul’s Advertising

November 13, 2020November 13, 2020 - by Prabhakar Mundkur - Leave a Comment

She’s a little girl of 54, and she will never age. The Amul mascot has gone beyond butter to become an indelible part of Indian life, writes Prabhakar Mundkur “Amul …

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Advertising / Trending

From Hutch to Vi – An Endearing History

October 14, 2020October 15, 2020 - by Prabhakar Mundkur - Leave a Comment

Vodafone’s recent evolution into “Vi” is the latest step in the brand’s long trail of evolution. Prabhakar Mundkur takes a quick look back At least in recent times no brand, …

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How has Covid-19 impacted Advertising?
Advertising / Trending

How has Covid-19 impacted Advertising?

September 15, 2020September 15, 2020 - by Prabhakar Mundkur - 1 Comment

Changes in media habits have also forced advertisers to change their strategies, writes Prabhakar Mundkur The Covid-19 pandemic has changed most things around the world. It has dramatically changed the …

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Brand Purpose and Justice - Prabhakar Mundkur
Advertising

Life after George Floyd: Brand Purpose & Justice in Advertising

August 14, 2020August 24, 2020 - by Prabhakar Mundkur - Leave a Comment

Brands are increasingly under pressure to be seen as just and egalitarian, writes Prabhakar Mundkur The death of George Floyd did not have only cultural repercussions on the way we …

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Does Advertising make you Happy - Cover Image
Advertising / Once Upon A Time / Trending

Does Advertising make you Happy?

July 15, 2020July 22, 2020 - by Prabhakar Mundkur - Leave a Comment

As we try to lumber back to the normal lives we lived in 2019, the brands that use happiness as a cue might be the most successful, writes Prabhakar Mundkur …

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Air -India Maharaja Ads
Advertising

Final bow for the Maharajah?

July 5, 2020August 5, 2020 - by Prabhakar Mundkur - 2 Comments.

A little bird says Tatas may come full circle and acquire Air-India. Will the regal mascot strut again as he once did, asks Prabhakar Mundkur JRD Tata founded Tata Airlines …

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Dipy's - Seniors Today
Advertising / Trending

For a Few Dollops More… Dipy dee, Dipy do!

June 15, 2020June 22, 2020 - by Prabhakar Mundkur - Leave a Comment

An Indian brand whose mascot was a very Western cowboy, Dipy’s captured young imaginations. Prabhakar Mundkur looks back It’s November 1977 and I meet Dipy the Kid. Life was getting …

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How to deal with the Chairman’s Wife
Advertising

How to deal with the Chairman’s Wife (in Advertising)

May 14, 2020May 14, 2020 - by Prabhakar Mundkur - Leave a Comment

Prabhakar Mundkur tackles a perennial – and sticky – dilemma History repeats itself. Cleopatra may not have been the only wife to yield power behind the King’s throne. It seems …

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Virat Kohli Vs Pakistan
Advertising / Etc

Sports Stars, The New Cultural Icons

March 13, 2020March 18, 2020 - by Prabhakar Mundkur - Leave a Comment

Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur   Time was when you said ‘celebrity’, people took it to mean a film star. …

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Heart Corzaon - Seniors Today
Advertising / Valentine

Love for Sale

February 13, 2020June 23, 2020 - by Prabhakar Mundkur - Leave a Comment

One of the most potent emotions people can feel, love, is a favorite ploy with advertisers the world over – by Prabhakar Mundkur “Love for Sale, appetizing young love for …

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Patriotism as Brand Strategy - Prabhakar Mundkur
Advertising / Trending

Patriotism as Brand Strategy

January 15, 2020January 15, 2020 - by Prabhakar Mundkur - Leave a Comment

Patriotic branding can make brands seem selfless instead of chasing profit margins, observes Prabhakar Mundkur When I was growing up we didn’t paint our faces with the tri-color while watching …

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Sachin and Amitabh - Seniors Today
Advertising

How Celebrity Endorsements Have Evolved

December 13, 2019June 19, 2020 - by Prabhakar Mundkur - Leave a Comment

Prabhakar Mundkur looks back at stars who promoted products, and the varying reactions over the years When Lux was launched way back in 1924 in the US, perhaps it was …

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Showbiz - Indian Mad Men
Advertising / Once Upon A Time

The Indian Mad Men

October 15, 2019June 19, 2020 - by Prabhakar Mundkur - 2 Comments.

In an era when numbers matter more than figures of speech, Prabhakar Mundkur doffs his hat to some of the people who made our Advertising Memorable ‘Advertising is the most …

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10 Nutrient-dense Foods that Beat Multivitamins

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10 Sequenced Wedding Songs - Seniors Today

10 Sequenced Wedding Songs

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Reminiscing: Jameela Mulki’s Story

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Fafda Files Cryptocurrency, the final frontier - Seniors Today

Fafda Files: Cryptocurrency, the final frontier

March 6, 2021March 6, 2021

10 Nutrient-dense Foods that Beat Multivitamins

10 Nutrient-dense Foods that Beat Multivitamins

March 6, 2021March 6, 2021

Royal & Value for Money. The Behrouz Biryani Review

March 6, 2021March 6, 2021

10 Sequenced Wedding Songs - Seniors Today

10 Sequenced Wedding Songs

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