
The Soap of the Stars
Remarkable in a fast-changing world, Lux has maintained its USP for nearly 100 years, writes Prabhakar Mundkur When Helen Landsdowne Resor, the wife of Stanley Resor who ran the erstwhile …
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Remarkable in a fast-changing world, Lux has maintained its USP for nearly 100 years, writes Prabhakar Mundkur When Helen Landsdowne Resor, the wife of Stanley Resor who ran the erstwhile …
Read MoreReturning to the Tatas, how will Air-India treat its mascot, wonders Prabhakar Mundkur With the Tatas poised to gain control over Air-India after 68 years, speculation is rife on how …
Read MoreShe’s a little girl of 54, and she will never age. The Amul mascot has gone beyond butter to become an indelible part of Indian life, writes Prabhakar Mundkur “Amul …
Read MoreVodafone’s recent evolution into “Vi” is the latest step in the brand’s long trail of evolution. Prabhakar Mundkur takes a quick look back At least in recent times no brand, …
Read MoreChanges in media habits have also forced advertisers to change their strategies, writes Prabhakar Mundkur The Covid-19 pandemic has changed most things around the world. It has dramatically changed the …
Read MoreBrands are increasingly under pressure to be seen as just and egalitarian, writes Prabhakar Mundkur The death of George Floyd did not have only cultural repercussions on the way we …
Read MoreAs we try to lumber back to the normal lives we lived in 2019, the brands that use happiness as a cue might be the most successful, writes Prabhakar Mundkur …
Read MoreA little bird says Tatas may come full circle and acquire Air-India. Will the regal mascot strut again as he once did, asks Prabhakar Mundkur JRD Tata founded Tata Airlines …
Read MoreAn Indian brand whose mascot was a very Western cowboy, Dipy’s captured young imaginations. Prabhakar Mundkur looks back It’s November 1977 and I meet Dipy the Kid. Life was getting …
Read MorePrabhakar Mundkur tackles a perennial – and sticky – dilemma History repeats itself. Cleopatra may not have been the only wife to yield power behind the King’s throne. It seems …
Read MoreToday, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur Time was when you said ‘celebrity’, people took it to mean a film star. …
Read MoreOne of the most potent emotions people can feel, love, is a favorite ploy with advertisers the world over – by Prabhakar Mundkur “Love for Sale, appetizing young love for …
Read MorePatriotic branding can make brands seem selfless instead of chasing profit margins, observes Prabhakar Mundkur When I was growing up we didn’t paint our faces with the tri-color while watching …
Read MorePrabhakar Mundkur looks back at stars who promoted products, and the varying reactions over the years When Lux was launched way back in 1924 in the US, perhaps it was …
Read MoreIn an era when numbers matter more than figures of speech, Prabhakar Mundkur doffs his hat to some of the people who made our Advertising Memorable ‘Advertising is the most …
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