For a Few Dollops More… Dipy dee, Dipy do!
An Indian brand whose mascot was a very Western cowboy, Dipy’s captured young imaginations. Prabhakar Mundkur looks back It’s November 1977 and I meet Dipy the Kid. Life was getting …
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How to deal with the Chairman’s Wife (in Advertising)
Prabhakar Mundkur tackles a perennial – and sticky – dilemma History repeats itself. Cleopatra may not have been the only wife to yield power behind the King’s throne. It seems …
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Sports Stars, The New Cultural Icons
Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur Time was when you said ‘celebrity’, people took it to mean a film star. …
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Love for Sale
One of the most potent emotions people can feel, love, is a favorite ploy with advertisers the world over – by Prabhakar Mundkur “Love for Sale, appetizing young love for …
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Patriotism as Brand Strategy
Patriotic branding can make brands seem selfless instead of chasing profit margins, observes Prabhakar Mundkur When I was growing up we didn’t paint our faces with the tri-color while watching …
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How Celebrity Endorsements Have Evolved
Prabhakar Mundkur looks back at stars who promoted products, and the varying reactions over the years When Lux was launched way back in 1924 in the US, perhaps it was …
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Final bow for the Maharajah?
A little bird says Tatas may come full circle and acquire Air-India. Will the regal mascot strut again as he once did, asks Prabhakar Mundkur JRD Tata founded Tata Airlines …
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The Indian Mad Men
In an era when numbers matter more than figures of speech, Prabhakar Mundkur doffs his hat to some of the people who made our Advertising Memorable ‘Advertising is the most …
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