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the good approaches towards money that              The same concept also occurs in investing.
         can be implemented even by the janitor             As Housel describes, since 1980 the
         (that we should emulate), and the bad ones         Russell 3000 index has increased more
         even by the likes of the Harvard-educated          than 73-fold, which is a spectacular return.
         executive (that we should avoid).                  However, if we look closer, 40% of the
                                                            companies in the index were effectively
                                                            failures, while the 7%of components
                                                            performed extremely well and were more
                                                            than enough to offset the flops. And there
                                                            is more. Within the most performing
                                                            companies in the market there are even
                                                            more tail events. In 2018, Amazon alone
                                                            drove 6% of the S&P 500 returns, while
                                                            Amazon’s growth itself was almost entirely
                                                            thanks to Amazon Prime and Amazon Web
          And the first thing that we need to               Services, while others such as Fire Phone
         understand is that everyone is different.          and travel agencies have failed.
         We have different personalities, different          This is also where Housel emphasized the
         childhood backgrounds, different                   importance of “batting average”, that it is
         education, different goals, and thus it is         ok to have small losses here and there as
         only natural that we have different risk           long as the wins can more than compensate
         tolerances and attitudes towards money,            for the whole performance. This approach
         saving and investment. For example,                is valid for money and any other functions
         baby boomers that grew up in the Great             in life.
         Depression era will have a different attitude       Moreover, in this immensely informative
         towards risk and reward compared with              book in just 183 pages, there are many
         millennials who live under a low inflation         more lessons on the psychology of money
         low-interest rate environment.                     that helps to frame and re-frame our
          Another important point in the book               mindsets, such as the relationship between
         is that tails drive everything. There are          luck and risk, the magic of compounding,
         around 15 billion lives that were born             the difference between fees and fines,
         between the 19th and 20th century but              how historical trends are not prophecies,
         imagine 7% of them were never born, such           how optimistic-pessimistic outlooks can
         as Adolf Hitler, Joseph Stalin, Mao Zedong,        influence our decision makings, and one
         Gavrilo Princip, Thomas Edison, Bill Gates,        important mindset that rarely discussed
         and Martin Luther King. Or imagine the             by any other commercial personal finance
         last century without the small percentage of       books: the importance of contentment.
         occurrences such as the Great Depression,
         World War 2, The Manhattan Project,
         Vaccines, Antibiotics, September 11th, and
         the fall of the Soviet Union. The point is, a
         small percentage of people or events create
         the most impacts in history.


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