Page 46 - Seniors Today - Vol1 Issue 3
P. 46

Once Upon A Time
         MUSIC & ADVERTISING





















































        Those


        Five-Star


        Days









         Advertising, rock‘n’roll and jam sessions – Prabhakar Mundkur rewinds back to
         the 1970s




         When one of my friends sent me this                  like Shanmukhananda Hall at Sion. One can’t
        5-star advertisement for a rock show at               see the auditorium, built to seat over 2700
        Shanmukhananda in 1971 I couldn’t help                people, going full house to a Western music
        reminiscing. Time was when people in Mumbai           pop show today, especially if it was a Sunday
        were happy to see a rock show early in the            morning at 10 am. But times have changed.
        morning at 10 am at a traditional auditorium           The ’60s and ’70s still celebrated Western

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