The landscape of India’s workforce is undergoing a dynamic shift, heralded by the arrival of Gen Z – a generation that redefines the conventional metrics of success and professional fulfillment. Our quest to understand what fuels this vibrant and diverse cohort began with some intriguing responses during our recruitment process. Their worldview, approach to life and work challenged our traditional notions of what we thought was the typical “normal, successful life” – studying, getting a steady job, owning a home, raising a family, rising up the corporate ladder…. “The non-conformists” as some of our executives called them became a hot topic of debate internally. The fresh perspectives of these young graduates, aged 18-24 and born between 1997-2012, compelled us to delve deeper.
Intrigued by this paradigm shift, RPG embarked on an unprecedented nationwide survey, engaging over 4,000 Gen Z individuals across 13 major Indian cities. Recognising that these young adults are not just the future of our company but of the nation itself, we sought to understand their aspirations, hopes, and concerns. Our investigation was driven by a crucial question: “How can we shape a future that resonates with Gen Z’s unique aspirations?”
A World Shaped by Technology and Global Connectivity
Our research unveiled several enlightening aspects of Gen Z’s world. This generation, having never experienced an internet-free world, is adept at seamlessly navigating between the real and virtual realms. Their lives are intricately woven with technology and social media, enabling a global connectedness unprecedented in previous generations. The survey also revealed that they predominantly shopped online for electronic gadgets, digital reading material, and clothing.
Significantly impacted by the Covid-19 pandemic, climate change and its implications for our planet, Gen Z in India has grown amidst the backdrop of liberalisation, westernisation, and digitalization. This has resulted in a plethora of choices and a culture of instant gratification. However, they face the challenge of lacking role models who can guide them in this new era dominated by rapidly evolving technology and escalating humanitarian, socio-economic crises. Especially as the older generations have a comparatively more status quo-ist, tech un-savvy and risk-averse mindset.
Image courtesy: IndiaToday
Diverse Societal Values and Perspectives
Gen Z stands out as the most ethnically diverse generation, reflecting a true amalgam of varied Indian cultures. This diversity has heightened their awareness of societal inequalities, driving them towards social justice, environmental activism, and inclusivity. Contrary to the perception of self-absorption commonly attributed to youth, our findings show that Gen Z is deeply empathetic and committed to sustainable practices and collectively resolving global issues.
Their approach is to build a conscious community committed to ensuring a sustainable planet. They also believe in the importance of dialogue in resolving conflicts. They value individual expression and are open to diverse viewpoints. Interestingly, they view happiness not just as an emotion but as a skill that can be cultivated.
Navigating Stress and Embracing Community
Faced with unique challenges like AI-driven job markets and environmental crises, Gen Z’s approach to stress is markedly different from previous generations. They place significant importance on work-life balance, preferring experiential richness over materialistic gains. A large number of them felt the need to move away from the poisonous climate of immense competition and the constant need to climb the ladder of “economic” success. Over 40 % of those surveyed expressed the need for recreational activities such as music or sports, while approximately 30 %, across both sexes, acknowledged emotional expression including weeping, as coping mechanisms.
In the workplace, Gen Z seeks environments that align with their values: ethical practices, empathy and inclusivity, They were inclined to work in companies that provided mental health support. A striking 61% indicated they would accept lower pay for an equitable work culture that valued collaboration, dialogue and inclusivity.
Image courtesy: LinkedIn
Redefining Success and Workplace Dynamics
This generation redefines success, emphasizing travel, art, and experiential living over material acquisitions. They are willing to forego traditional employment if it conflicts with their values, underscoring their commitment to ethical conduct and continuous learning.
Implications for the Future
The insights from this survey offer a new framework for engaging with Gen Z. Their entry into the workforce signals a pivotal moment for organisations to adapt and evolve, ensuring that the aspirations and values of this dynamic generation are not just understood but integrated into our collective future. Their idealism, pursuit of purpose, and emphasis on values beyond wealth creation necessitate a reevaluation of societal norms and attitudes. I think it is important to recognise Gen Z’s as the brave young non-conformists poised to bring transformative changes to the world.
