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Tag: Prabhakar Mundkur

Bal Mundkur
Advertising / Once Upon A Time / Trending

Bal Mundkur – the Shining Star

April 14, 2021April 15, 2021 - by Prabhakar Mundkur - 1 Comment

The legendary Ulka founder left a blazing trail through the world of advertising, writes Prabhakar Mundkur  Bal crashed through the advertising atmosphere with as much bang as a meteor would. …

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Trincas and the Calcutta of the ’60s
Nostalgia / Trending

Trincas and the Calcutta of the ’60s

March 15, 2021 - by Prabhakar Mundkur - Leave a Comment

The Summer of ’69 was not just a song – it was an entire musical experience for the band Savages, writes Prabhakar Mundkur Four weary young men alighted from the …

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The Soap of the Stars Cover Image
Advertising / Nostalgia / Once Upon A Time / Trending

The Soap of the Stars

February 13, 2021 - by Prabhakar Mundkur - Leave a Comment

Remarkable in a fast-changing world, Lux has maintained its USP for nearly 100 years, writes Prabhakar Mundkur When Helen Landsdowne Resor, the wife of Stanley Resor who ran the erstwhile …

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Will the Maharajah survive 2021?
Advertising / Once Upon A Time / Trending

Will the Maharajah survive 2021?

January 14, 2021January 15, 2021 - by Prabhakar Mundkur - Leave a Comment

Returning to the Tatas, how will Air-India treat its mascot, wonders Prabhakar Mundkur With the Tatas poised to gain control over Air-India after 68 years, speculation is rife on how …

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’Tis The Season - Seniors Today
Advertising / Trending

Holiday & X’mas Advertising

December 14, 2020December 15, 2020 - by Prabhakar Mundkur - Leave a Comment

Holiday and Christmas advertising is often a chance for humour as well as social messages, writes Prabhakar Mundkur There is a certain air about holiday advertising that pervades most celebrations; …

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Advertising / Trending

From Hutch to Vi – An Endearing History

October 14, 2020October 15, 2020 - by Prabhakar Mundkur - Leave a Comment

Vodafone’s recent evolution into “Vi” is the latest step in the brand’s long trail of evolution. Prabhakar Mundkur takes a quick look back At least in recent times no brand, …

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How has Covid-19 impacted Advertising?
Advertising / Trending

How has Covid-19 impacted Advertising?

September 15, 2020September 15, 2020 - by Prabhakar Mundkur - 1 Comment

Changes in media habits have also forced advertisers to change their strategies, writes Prabhakar Mundkur The Covid-19 pandemic has changed most things around the world. It has dramatically changed the …

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Brand Purpose and Justice - Prabhakar Mundkur
Advertising

Life after George Floyd: Brand Purpose & Justice in Advertising

August 14, 2020August 24, 2020 - by Prabhakar Mundkur - Leave a Comment

Brands are increasingly under pressure to be seen as just and egalitarian, writes Prabhakar Mundkur The death of George Floyd did not have only cultural repercussions on the way we …

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Does Advertising make you Happy - Cover Image
Advertising / Once Upon A Time / Trending

Does Advertising make you Happy?

July 15, 2020July 22, 2020 - by Prabhakar Mundkur - Leave a Comment

As we try to lumber back to the normal lives we lived in 2019, the brands that use happiness as a cue might be the most successful, writes Prabhakar Mundkur …

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Dipy's - Seniors Today
Advertising / Trending

For a Few Dollops More… Dipy dee, Dipy do!

June 15, 2020June 22, 2020 - by Prabhakar Mundkur - Leave a Comment

An Indian brand whose mascot was a very Western cowboy, Dipy’s captured young imaginations. Prabhakar Mundkur looks back It’s November 1977 and I meet Dipy the Kid. Life was getting …

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How to deal with the Chairman’s Wife
Advertising

How to deal with the Chairman’s Wife (in Advertising)

May 14, 2020May 14, 2020 - by Prabhakar Mundkur - Leave a Comment

Prabhakar Mundkur tackles a perennial – and sticky – dilemma History repeats itself. Cleopatra may not have been the only wife to yield power behind the King’s throne. It seems …

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Will the Indian Consumer Change, post Covid-19?
Columns & Comment / Covid-19 / Etc

Will the Indian Consumer Change, post Covid-19?

April 13, 2020August 7, 2020 - by seniorstoday - Leave a Comment

Our society looks set to change forever with the experience of the novel coronavirus, writes Prabhakar Mundkur Sometimes a natural event can be so tumultuous that it can change a …

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Virat Kohli Vs Pakistan
Advertising / Etc

Sports Stars, The New Cultural Icons

March 13, 2020March 18, 2020 - by Prabhakar Mundkur - Leave a Comment

Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur   Time was when you said ‘celebrity’, people took it to mean a film star. …

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Heart Corzaon - Seniors Today
Advertising / Valentine

Love for Sale

February 13, 2020June 23, 2020 - by Prabhakar Mundkur - Leave a Comment

One of the most potent emotions people can feel, love, is a favorite ploy with advertisers the world over – by Prabhakar Mundkur “Love for Sale, appetizing young love for …

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Patriotism as Brand Strategy - Prabhakar Mundkur
Advertising / Trending

Patriotism as Brand Strategy

January 15, 2020January 15, 2020 - by Prabhakar Mundkur - Leave a Comment

Patriotic branding can make brands seem selfless instead of chasing profit margins, observes Prabhakar Mundkur When I was growing up we didn’t paint our faces with the tri-color while watching …

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Five-Star-Days - Seniors Today
Music / Once Upon A Time

Those Five-Star Days

September 13, 2019November 1, 2019 - by Prabhakar Mundkur - Leave a Comment

Advertising,  Rock‘n’roll and jam sessions – Prabhakar Mundkur rewinds back to the 1970s When one of my friends sent me this 5-star advertisement for a rock show at Shanmukhananda in …

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Derailed Train, Edgeless Strain, Endless Pain

April 14, 2021April 14, 2021

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Pizza Express Review

Food Review: PizzaExpress

April 17, 2021April 17, 2021

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