For a Few Dollops More… Dipy dee, Dipy do!
An Indian brand whose mascot was a very Western cowboy, Dipy’s captured young imaginations. Prabhakar Mundkur looks back It’s November 1977 and I meet Dipy the Kid. Life was getting …
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How to deal with the Chairman’s Wife (in Advertising)
Prabhakar Mundkur tackles a perennial – and sticky – dilemma History repeats itself. Cleopatra may not have been the only wife to yield power behind the King’s throne. It seems …
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Will the Indian Consumer Change, post Covid-19?
Our society looks set to change forever with the experience of the novel coronavirus, writes Prabhakar Mundkur Sometimes a natural event can be so tumultuous that it can change a …
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Sports Stars, The New Cultural Icons
Today, sports stars are competing with film personalities for celebrity brand endorsements, writes Prabhakar Mundkur Time was when you said ‘celebrity’, people took it to mean a film star. …
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Love for Sale
One of the most potent emotions people can feel, love, is a favorite ploy with advertisers the world over – by Prabhakar Mundkur “Love for Sale, appetizing young love for …
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Patriotism as Brand Strategy
Patriotic branding can make brands seem selfless instead of chasing profit margins, observes Prabhakar Mundkur When I was growing up we didn’t paint our faces with the tri-color while watching …
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Those Five-Star Days
Advertising, Rock‘n’roll and jam sessions – Prabhakar Mundkur rewinds back to the 1970s When one of my friends sent me this 5-star advertisement for a rock show at Shanmukhananda in …
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